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Music Impact Report Preview
How music affects app engagement
Licensed music clips are transforming how users create, personalize, and connect through short-form content. Based on a nationwide survey of U.S. consumers, this report breaks down what app users want and what product teams need to build next.
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How music clips shape the app experience: Inside Feed.fm's 2025 consumer survey
To understand how music clips affect user behavior, Feed.fm surveyed U.S. consumers who regularly create or share short-form content. From social media posters to people sending digital greetings, this diverse group shared how music influences their content routines, emotions, and in-app expectations.
Their feedback reveals a clear opportunity: apps that get music right can improve engagement, increase retention, and unlock new monetization paths.
Music clips drive app engagement
In the age of short-form creation, music is a core expression tool. Users rank music above filters and video editing tools when it comes to enhancing content. Apps that don’t support music clips risk falling behind on a fundamental feature.
Across every format, from story soundtracks to meme overlays and celebratory e-cards, music serves as creators’ secret weapon, layering emotion and energy in seconds. A perfectly timed beat drop can elevate a simple clip into a viral moment, while a familiar hook transforms a digital greeting into a shared memory. By weaving licensed tracks into the creative workflow, apps let creators polish their content quickly and deliver content that truly resonates.
The more frequently users create, the more essential music becomes to the experience. When music is missing or limited, it causes friction, leading to skipped posts, fewer shares, or even app abandonment.
