Music Licensing for Businesses


You have to be properly licensed to use music commercially, period. Whether you are streaming music for business use in an app, on a website, or in a physical space, you have to get permission and pay the rightsholders. 

While there are many options for businesses to use music, most come with tremendous drawbacks: spend hundreds of thousands of dollars negotiating direct deals with multiple rightholders, sending your customers out to a third-party platform, or using royalty-free music. makes music easy, and that includes licensing and compliance.’s unified music system and music APIs free you from the manual processes and legal issues associated with integrating and streaming popular music into apps and other digital experiences. 

Read on for a quick overview of important things to know about licensing music for business use. Skip Licensing 101 and talk to a music specialist.

Music Licensing 101


Disclaimer: Please note this is not a substitute for legal advice, but a quick overview of the complex music licensing world.

Music Licensing Overview and Definitions

Why do I need licenses to use music?

Anyone who creates something original, whether music, films, games, or a painting, has a right to control what happens to their original creations. Every time someone (or some company) wants to use music they need to ask for and get permission from all the creators, and in almost every case, pay for the right to use that music. Those contracts are licenses. The artists you know and love all want to be paid for their work!

You said I need “licenses." Why do I need multiple licenses?

Every piece of recorded music has two different copyrights that each require a license—the copyright on the recorded version of the song, often called a “master recording” and a copyright on the underlying words and notes for each song generally referred to as a “composition.”

So which copyright does a record label control?

The master recording is generally owned and controlled by the record label. A record label makes a deal with an artist or musician to record music which the record label will market, promote, and license. The record label is then responsible for handling contracts and collecting royalties on behalf of the artist.

Then what about the composition? Who licenses that?

A composer or writer often signs an agreement with another company called a Publisher to help them find licensing opportunities, negotiate contracts and collect money on their behalf. The composition licensing side can get very complicated, as it is not uncommon for multiple writers/composers to compose one song and each writer may be signed to a different publisher. Additionally, if you are going to be publicly performing the songs (like playing music during a fitness class, playing music in a bar or retail store, or streaming music on the internet) you need a public performance license (see PRO discussion below).

Business Use Cases and Rights Holders


To get the proper music license, you first need to identify how you are using music in your business. Once that’s clear, you can go directly to the rightsholders for permission.

If you want to use music in a movie, commercial (even a social media ad), television show or game you need a synchronization license.

This allows you to use music behind moving images. For popular music, a synchronization license can ONLY be obtained on a song by song basis by getting a license for the song(s) from the record label/artist and the publishers/composers (and that means all the composers that own a part of the song).
Who to talk to: Record label and Publishers

If you want to use music in the background in your business or offer live music, you need a public performance license.

A public performance license can be granted by a performing rights organization (“PRO”). In the US, there are 4 PRO’s. Each individual writer chooses what PRO they want to work with. The PRO makes it possible for a business to get one performance license that covers all of the writers that PRO represents. The only way to ensure you have a public performance license with all the writers of every song you use is to get a license with all 4 PRO’s. Note: you cannot use a personal streaming service (Spotify, Apple Music, etc.) for a business purpose. Your license with the streaming service specifically prohibits this.
Who to talk to: All 4 Performance Rights Organizations, or work with a qualified background music provider.

If you want to use music in a fitness class (or any business in which music is integral to the experience), it’s more complicated.

You still need to work with the PROs, but it’s a DIFFERENT license than the one you obtain for background usage.
Who to talk to: All 4 Performance Rights Organizations and Record Label, or work with a qualified Group Fitness music provider.

If you want to use music in your app or website alongside video and you want the music to be exactly the same every time it is viewed. 

Initially, this is what most content creators want for their On Demand video library. Unfortunately, this will require a synchronization license, similar to licensing music for a commercial and is incredibly costly and time-consuming.
Who to talk to: Record label and Publishers

If you want to use music in your app or website and the music can be randomized for the end user.

For example, a soundtrack to a workout that is pre-selected for beats per minute and timing, but songs are shuffled for the user each time they do the workout (like a radio station). This is considered Non-Interactive and is orders of magnitude less expensive than Interactive/On Demand (think 100X cheaper) and does not require direct deals with labels or music publishers in the United States.
Who to talk to:

Physical Spaces

If I downloaded and paid for a song, can I play it legally in a business or a fitness class setting? 

Downloading music you have paid for is in no way related to playing that music out in the open when people are paying your business for a service (e.g. a fitness class).

If I’m paying for background music, am I covered for group classes?

Standard PRO licenses for businesses do not include the right to use the songs in fitness classes. You have to obtain a separate license to use music in fitness classes.


What services does provide? handles music licensing, rights holder payouts, curation, technology integration and analytics for our customers. We currently power Background Music, Group Fitness Classes, Live Streaming, and On Demand video with popular music. Currently, we support Non Interactive use cases, but will support Interactive/On Demand in the future.

Does provide sync licenses? has a limited catalog that it can provide for sync licenses. If you are looking to use major label content for a synchronization use case, we can connect you with the appropriate rightsholders.

How does charge for services? is a monthly subscription service with fees based on variables including: level of curation customization, how many song streams you plan to do in a month, and what use case you need covered. makes in-product music licensing easy

Icons_popular music-1

Get Popular Music

Chart hits, indie favorites, and more!
With, you're streaming pre-cleared popular music. Our endless catalog includes the most commercially available music, including chart-topping hits, giving your users access to the music they know and love as well as new releases.
Icons_in your app

In Your App

Keep users engaged on your owned properties.
With our Music API and SDKs, your users will experience free music streaming straight from your brand. Your users won't have to subscribe, pay, or visit a third party site, and they won't be exposed to any other advertising.


All artists and copyright holders get paid.
We fully indemnify our partners and you can rest assured that we are reporting usage and paying rightsholders. You should never have to think about licensing music or paying royalties for in-app music again.

Full Indemnification

No one wants to get a call from a lawyer letting them know they are in violation of copyright laws. The unified music system automates compliance and protects our partners from those encounters by providing full indemnification for music usage.

Compliance Made Easy

Music licensing is complex. We’ve got your back,
  • Pre-cleared music
  • Metadata management
  • File acquisition & packaging
  • Tracking & royalty payments

Request a Consultation

Talk to a music specialist to learn how we make music licensing and integration easy for businesses.