Unified Music System

A Unified Music System (UMS) brings together all of the content, technology, and services that businesses need to deliver music experiences that engage their customers and drive music-led growth.

Music made easy

UMS Music featuring Light Switch by Charlie Puth

 

What is a UMS?

A Unified Music System (UMS) is a turnkey way for brands to integrate music from top and emerging artists into their digital experiences.

Until recently, using commercial music in apps posed seemingly insurmountable barriers to entry for all but the largest and most resource-rich brands.

A UMS makes it possible for businesses of any size to harness the power of music.


 

Inside a Unified Music System

UMS is re-defining the music technology landscape by empowering companies to discover, license, and integrate music while providing valuable market insights for rightsholders.

UMS licensed content

Pre-cleared catalogs

 Major-label music
 Indie releases
 Royalty-free songs
 Nature sounds
 Spoken audio

UMS music content management systems

Complete music CMS

  Ingestion & storage
 Metadata & tagging
 Geo-filtering
 Compliance engine
 SDKs (iOS, Android, Unity, JS)

Curation_V2

Data-driven curation

 Expert human curation
 Audience-centric strategy 
  Listener insights
 Business impact metrics
  Ongoing optimization

Inside a Unified Music System

UMS is re-defining the music technology landscape by empowering companies to discover, license, and integrate music while providing valuable market insights for rightsholders.

UMS licensed content

Pre-cleared catalogs

 Major-label music
 Indie releases
 Royalty-free songs
 Nature sounds
 Spoken audio

UMS music content management systems

Complete music CMS

  Ingestion & storage
 Metadata & tagging
 Geo-filtering
 Compliance engine
 SDKs (iOS, Android, Unity, JS)

Curation_V2

Data-driven curation

 Expert human curation
 Audience-centric strategy 
  Listener insights
 Business impact metrics
  Ongoing optimization

You probably already know that competition for attention is fierce

Churn and app deletion rates continue to rise year after year while attention becomes harder to capture.

36k app downloads per day

36k new apps/month

 
 9 million apps available with more being added to the marketplace daily.
46 app notifications per day

46 notifications/day 

 
Average notifciations received by US smartphone users every day.
97 percent app deletion rate

97% app deletion rate

 
First-month deletion rate for entertainment apps.

Did you know that professionally curated music is proven to drive engagement in apps?


Using the right music in the right place at the right time creates fully engaging digital experiences that earn loyalty and retention. 


 

Retention & Session Times UMS

 

So why aren't more apps licensing music?

It's complicated

Only the most highly resourced companies have the bandwidth to navigate licensing, stay on top of music trends, decipher music metadata, and analyze terabytes of user behavior analytics.

Ultimately, the timeline and expense of selecting, licensing & integrating commercial music into digital products is fundamentally misaligned with agile development.

music disconnect Grey

Top 3 problems that lead to music disconnect

Music licensing complexity

 
Navigating licensing and spending valuable time and resources securing agreements.

Content management challenges

 
When you finally get the deals done you're left with a heap of .csv files and no way to stream.

Music selection confusion

 
Choosing the right music for the right person at the right time is both an art and a science.

Introducing the Unified Music System, your answer to music disconnect

A Unified Music System (UMS) enables brands to effortlessly integrate music from both well-known and emerging artists into their digital spaces. By seamlessly blending the right music into your applications at the perfect moment, you can fine-tune the digital experience you desire to create.

Elevate your brand's digital presence by using a UMS to integrate a captivating soundtrack that resonates with your audience, leaving a lasting impression on their digital journey.

How UMS solves music disconnect

You don't even have to think about licensing with access to pre-cleared music collections featuring everything from major-label hits and indie gems to royalty-free tracks, functional audio, and soundscapes. 

Reclaim your roadmap with a robust CMS.  Music APIs and plug-and-play SDKs are built to provide a seamless listening experience on any platform.

Say goodbye to endless searches for the right music. With the expertise of professional music curators, personalization algorithms, and data-driven selection, UMS eliminates any confusion in music selection and provides valuable data and insights to drive faster product growth.

 

UMS Music CMS, catalogs and data-driven music curation

 

 

Who Benefits?

Unified Music Systems empower the entire organization to harness the power of music. 

 

UMS Legal teams are fully indemnified
UMS Developers integrate music UI in just days
UMS Content teams test many music combinations
UMS product teams get apps to market on time
UMS_Business Leads able to measure impact of music

UMS is a win for artists & rightsholders too!

Icons_Dark Blue-money bag

Increased
revenue

 



Icons_Dark Blue-32 person on screen

Expanded
audiences

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Secure
streaming

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Better market data & insights