Music Impact Report

Music in digital greetings & eCards

Licensed music clips are transforming how users create and share digital greetings. For celebration and messaging apps, adding recognizable tracks turns simple interactions into high-impact, revenue-ready moments, boosting satisfaction, engagement, and monetization.

eCard-focused survey insights

To understand how music clips affect user behavior, Feed.fm surveyed U.S. consumers who regularly create or share short-form content, including digital greetings. Respondents revealed how music influences their content routines, emotions, and in-app expectations.

For eCard and celebration apps, the findings are clear: licensed music clips elevate emotional impact, encourage sharing, and create new opportunities for monetization.

The insights below show how music transforms greetings into revenue-ready experiences. Additional results are available in the full Music Impact Report.

Woman smiling and looking at phone

 

Music Drives eCard Value & Sending Behavior

81% say they would reconsider sending digital greeting cards if premium music were included

Adding licensed music clips transforms digital greetings from simple messages into memorable experiences that users want to share. A well-placed song creates emotional impact, making every card more personal and increasing the likelihood of sending and sharing.

For product teams, this behavior signals a clear opportunity to boost conversions, introduce paid tiers, and drive new revenue through features users already value.

 

61% of users say they’d be more likely to send digital greeting cards if recognizable hit songs were included

Familiar tracks drive action. When users hear songs they know and love, they feel more connected to the greeting, making it more likely they’ll send it. This preference for recognizable hits not only increases send rates but also creates an opportunity for apps to highlight trending tracks, deepen emotional impact, and keep users coming back to share more.

35% say they’d pay to include premium music in an eCard

By weaving licensed-track upsells into the experience, apps turn simple greetings into value-driven purchases that tap into users’ emotional connection. Users can unlock exclusive music for birthdays, holidays, and other key occasions, each offered through a seamless in-app purchase. These music add-ons not only drive higher transactions, but also encourage higher retention as customers come back for every milestone. Over time, this approach boosts average revenue per user and cements music-powered upsells as a monetization strategy.

 

 

Boost engagement for your eCard app with music that resonates.

Transform digital greetings into shareable, revenue-ready moments with licensed music clips that users love.

 

Get a free music consultation

 

 

The right music drives real results.

Music is shaping the way users connect with digital experiences like never before. Feed.fm makes it easy to amp up your app’s user experience with a custom music strategy.

Get a free music consultation today