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Music Improves Retention and ROI

Seamless workout music integration is one of the most effective techniques for achieving sustained fitness app engagement. Fitness app members that listen to integrated music outperform the non-music listeners across all core engagement KPIs (4x more time spent in app, 2.2x more likely to return the next month, 3x more likely to return in a quarter).*

How much is a customer worth to you? Fitness.fm is a retention and revenue driver, not a cost center. Let’s talk about churn and we’ll walk you through our ROI calculator.

Read more in our Guide to Engagement, Retention and ROI for Mobile Apps

* Feed.Fm, LTV Impact Analysis, Fitness Vertical, 2019

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Why Does it Work?
Most people know intuitively that music is a motivator. There is also an increasing body of research that shows music is performance enhancing when paired with workouts. Music distracts from fatigue sensations and athletes need less oxygen to do the same work. Even greater results are realized when movements are synchronized to the music’s tempo. The right soundtrack drives better performance, better results, and happier members.
Most people know intuitively that music is a motivator. And, there is an increasing body of research that shows music is performance-enhancing when paired with fitness. Music distracts from fatigue sensations, athletes need less oxygen to do the same work. And pairing music and workouts delivers even stronger results when movements are synchronized to the music’s tempo.
dailyburn

The Right Music at the Right Time

Expert curation (algorithms + humans) and music synched to coaching cues ensures a quality experience.

The Right Music at the Right Time
The Right Music at the Right Time
Sworkit
Sworkit

Comprehensive Library

BPM, genre, or workout-specific mixes based on access to all popular music - not just a single label.

Sworkit
dbrun

Seamless Integration

Simple SDK embeds into your app and toolkit allows you to customize as little or as much as you want.

Seamless Integration
Seamless Integration
Actionable Insights
CPGO

Actionable Insights

Music preference and impact on core KPIs are built into your dashboard.

Actionable Insights

Download the Guide to Fitness Technology and Music

 
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