How to use real major-label music in your app

Add popular, major-label music clip features to your app without building a licensing operation. Curated collections help creators find the right soundtrack fast, while your team stays focused on the core product.

Licensed Curated Collections

 

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At the same time, user expectations are rising.

84% of users say it’s important to be able to add music to social content

 

Why music drives product growth

Music is one of the most powerful engagement layers in modern apps.

Licensing music for products has unique requirements

Unlike consumer platforms, music in products is embedded into videos, photos, and UGC, shared across platforms, and triggers multiple rights including sync, performance, and distribution.

They built it from scratch.

Platforms like TikTok and Instagram invested heavily in licensing infrastructure and built large internal teams over years to support commercial music at scale.

Building this yourself requires legal, operational, and compliance elements that most product teams aren't equipped to take on.

DIY Build
12-24 mo
+ $150-250K tech spend
Feed Clips
Days
Ready to launch

 

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Feed Clips is built for product teams

Feed Clips enables product teams to integrate commercial, major-label music safely and quickly. Instead of replicating the licensing infrastructure that platforms like Instagram and TikTok spent years building, you can unlock the same engagement and growth layers inside your product with a fraction of the effort.

Everything between you and commercial music.

  •  
    Fully licensed and compliant, out of the box
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    No negotiations with labels or publishers
  •  
    Minimal engineering lift, fast to launch
  •  
    Built-in indemnification for peace of mind

 

Music player interface with code snippet showing API integration, surrounded by six genre stations featuring artist images: Pop, Hip-Hop, Throwback, Latin, R&B, and 00's.
Prove that music works

84% of users say it's important to be able to add music to social content. Launch music features fast, prove the ROI, and be prepared to scale. Feed Clips gives you the foundation to grow without overcommitting upfront.

Launch quickly
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Ship music features fast

84% of users say it's important to be able to add music to social content. With Feed Clips you're getting an end-to-end solution that makes it easy to launch, provides valuable insights, and enables you to turn up the dial on engagement and retention, without taking over your roadmap or bogging you down in music administration.

Get started
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Music is a core driver of engagement, retention, and growth.


Feed Clips makes music features accessible for product teams. 

 

 

Feed Clips is built for product teams

Feed Clips enables product teams to integrate commercial, major-label music safely and quickly. Instead of replicating the licensing infrastructure that platforms like Instagram and TikTok spent years building, you can unlock the same engagement and growth layers inside your product with a fraction of the effort.

Everything between you and commercial music.

  • No need to build a music licensing operation
  • No need to negotiate with rightsholders
  • Fully licensed and compliant
  • Fully indemnified against music infringement claims

 

Music player interface with code snippet showing API integration, surrounded by six genre stations featuring artist images: Pop, Hip-Hop, Throwback, Latin, R&B, and 00's.
Prove that music works

84% of users say it's important to be able to add music to social content. Launch with commercial music, see how users respond, and go from there. Feed Clips gives you the foundation to grow without overcommitting upfront.

Get started
browsing music

 

Replace 84% graphic with music tech cost/timeline graphic.

ie. DIY Music Infrastructure 12-24 month build time. or $10k + from other providers (just for the tech)

84% of users say it’s important to be able to add music to social content

 

Licensing ✅ 

With Feed Clips you get major-label music that's already been cleared for use in your app.

How much music do products need?

Most teams think they need a Spotify-sized catalog, but product success isn't about millions of tracks. It's about the right ones. TikTok's Top 100 over two years used just 321 unique songs. Streaming services compete on access. Products win on outcomes.

Products win on outcomes, not access.

Only 38% of users search for a specific song. Most browse by mood, moment, or familiarity. A well-curated, regularly refreshed catalog will outperform a massive library that nobody can navigate. Feed Clips is built around that principle.

 

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Prioritizing discovery over search

Feed Clips uses curated collections organized by genre, mood, moment, and decade to help creators find the right soundtrack faster. Each collection is built to reduce cognitive load and reflect how creators actually browse.

View collections

Always fresh, always relevant.

Collections are continuously refreshed based on streaming data, cultural trends, and user behavior. The most effective content tends to feature:

Nostalgic + throwback tracks Current chart hits Trending + viral songs

The result is a music layer that stays relevant and drives engagement over time.

 

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Get up and running quickly

Whether you’re building for UGC, social sharing, or custom creative tools, Feed Clips gives you everything you need to go live with popular music features in your app.

What rights does Feed Clips cover?

Music in products triggers multiple rights including sync, performance, and distribution. Feed Clips handles all of it. Everything is fully licensed, fully compliant, and fully indemnified against music infringement claims.

What kind of music is available?

Recognizable, major-label commercial music organized into curated collections by genre, mood, moment, and decade. Collections are continuously refreshed based on streaming data, cultural trends, and user behavior.

How is this different from a streaming catalog?

Feed Clips is not a streaming service. It's a curated commercial music solution designed for digital products. Collections are organized around how creators actually browse, not how traditional catalogs are structured.

How quickly can we launch?

Most companies don't need a full licensing strategy on day one. Building music infrastructure yourself takes 12-24 months and $150-250K in infrastructure spend. With Feed Clips you ship music features in weeks with minimal tech lift.

Do we need to negotiate with labels or rightsholders?

No. Feed Clips handles all licensing, compliance, and rights management. No label negotiations, no legal overhead, no infringement risk.