GUIDE
Music curation
for fitness
This guide proves how the blend of science, technology, and curation expertise can revolutionize fitness experiences through music.
Read on to learn how to use music to:
- Enhance fitness results
- Boost workout session times
- Amp up customer retention
Introduction
Brands that are in tune with their customers embrace personalization as a means of attracting and retaining users, increasing sales, and communicating a high-level understanding of their customers’ needs.
When it comes to brand loyalty, a 2022 survey found that 74% of consumers rated “feeling valued and understood” as the most important contributing influence to loyalty.8 Meaningful experience personalization is becoming the key to maximizing engagement with users, and companies are taking notice, with 71% of B2C leaders reporting that “personalization has a significant or very significant impact on their brands’ customer strategies.”2
The opportunity for brands to offer science-backed streaming music in apps that can be personalized in the moment, either via AI and/or UX (including music menus, likes, dislikes, and skips), and is optimized for the user’s specific activity and goals, is new and unprecedented. With the emergence of unified music systems like Feed.fm, the opportunity for digital fitness companies to leverage expert music curation for fitness to drive music-led growth and extraordinarily enhanced user experiences is within reach.
The challenges of competing in the fitness app arena require a focused and effective strategy
Competition for the attention and loyalty of app customers is fierce: research shows that 78% of users uninstall an app within 90 days.3 All the more reason to ensure that your app has the best music for each individual user, carefully curated and personalized to optimize the workout experience and strengthen the exercise habit. Reinforcing the customer’s habit of exercising and using the app is key: 90% of app users who engage with an app at least once a week are more likely to be long-term users.11
Music moves your customers
One surprisingly simple solution to boost metrics sustainably across every phase of the acquisition funnel is to implement in-app music.
.gif?width=800&height=800&name=Retention%20Graphic%20Animated%20(1).gif)
Music curation for fitness, driven by data
Our curation team has analyzed data from millions of workouts and, just as importantly, spends time with fitness instructors across the globe to understand how they think about track selections for a class. Constructing a playlist for an in-person class during which you can get a read on the energy and participation of the exercisers is different from programming for an at-home fitness experience. In an app experience, you have to be even more confident in every track and its ability to motivate users, helping them maintain their pace, or raise or lower their heart rate as appropriate.
Feed.fm music curators start with understanding the end user as fully as possible...
Unlock the full guide
Submit the form below to keep reading and learn the art & science of music curation for fitness.