Music that moves with the workout
First Play empowers instructors to build custom soundtracks that follow every moment of their classes.
Why First Play?
Contrary to Feed Radio, where every user gets an expertly curated shuffle-based experience that varies each session, First Play puts your instructors in the driver's seat giving them control over the vibe, sound, and musical timing of each class.
84% of users say it's important to be able to add music to social content. Launch music features fast, prove the ROI, and be prepared to scale. Feed Clips gives you the foundation to grow without overcommitting upfront.
Launch quickly
Why First Play?
Contrary to Feed Radio, where every user gets an expertly curated shuffle-based experience that varies each session, First Play puts your instructors in the driver's seat giving them control over the vibe, sound, and musical timing of each class.
84% of users say it's important to be able to add music to social content. Launch music features fast, prove the ROI, and be prepared to scale. Feed Clips gives you the foundation to grow without overcommitting upfront.
Launch quickly
Designing soundtracks that match the dynamics of the workout
Instructors get access to nearly all major-label music to create First Play experiences that deliver the perfect track at the perfect moment. Just like in the studio. The beat drop, the tempo shift, the cooldown track, those are the moments that make a workout.
On first play, members hear a carefully curated, track-by-track experience designed to match every moment of the workout.
After the initial session, if the workout is available for retakes, the experience seamlessly transitions to a complementary shuffle-play radio station for repeat listens.
What you get
"The coach-curated stations help make workouts feel like a bigger experience. These stations were paired with programs that were community challenges, so the music added to the whole communal experience. They connect members to coaches and to each other."
Chael Mackinnon, Channel Strategist, Member Engagement at Tonal
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Station builder
Instructors build their stations directly in Feed.fm's Station Builder, a purpose-built tool designed with fitness workflows in mind.
What instructors can do in the Station Builder:
- Browse and search a catalog filtered by rating, BPM, duration, and genre
- Drag and drop tracks to build the station structure
- See real-time duration calculations so the station lines up with the class length
- Set crossfades between tracks for seamless transitions
- Built in compliance checks
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First Play workflow
