Music that moves with the workout
You already have great music powering your platform. First Play takes it further by letting instructors build custom soundtracks that follow every moment of their classes.
Why First Play?
With radio, every user gets a shuffle-based experience that varies each session, which works really well for some workouts. Our expert Feed.fm curators create top tier radio stations that align with your brand's sonic identity and vibe.
First Play puts your instructors in the driver's seat giving them control over the vibe, sound, and musical timing of each class. The beat drop, the tempo shift, the cooldown track, those moments puts a workout over the top.
84% of users say it's important to be able to add music to social content. Launch music features fast, prove the ROI, and be prepared to scale. Feed Clips gives you the foundation to grow without overcommitting upfront.
Launch quickly
Simple integration
First Play runs on the same SDK that powers your current radio experience. There's a specific version of the SDK that we recommend using, and our team is available to support the implementation end-to-end.
• No new app build
• No separate licensing process
• Minimal lift for your engineering team
"The coach-curated stations help make workouts feel like a bigger experience. These stations were paired with programs that were community challenges, so the music added to the whole communal experience. They connect members to coaches and to each other."
Chael Mackinnon, Channel Strategist, Member Engagement at Tonal
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Designing your trainer's sound
Instructors share favorite artists, genres, moods, or a handful of songs. Feed.fm’s curation team builds the station, refines it, and brings it back for final review and sign off.
Instructors provide a playlist that represents their sound. Feed.fm’s curation team fine-tunes it for flow, brand alignment, and long-term performance.
Let’s build your first trainer station. Talk to a music specialist to learn more.
Collaboratively built with Feed.fm’s curation team for high-touch, brand-aligned programming.
Customer-directed shuffle radio with ongoing flexibility to add or remove tracks.
Intentional, workout-specific music experiences designed for structured sessions.
Sequenced playlists built for repeatable, global distribution.
Content soundtracks
Music mixes that stream alongside digital video content.
Menu access
Drive engagement through music by allowing user choice.
Pre-curated music packages
Royalty-free music subscription
Download songs to use anywhere with a royalty-free license including worldwide, all media rights in perpetuity.
Content soundtracks
Music mixes that stream alongside digital video content.
Plug-and-play interface
Get a pre-built music player via fully customizable music SDKs
Pre-curated music packages
Royalty-free music subscription
Download songs to use anywhere with a royalty-free license including worldwide, all media rights in perpetuity.
How trainers shape their sound
Trainer-inspired stations start with a conversation. Instructors share favorite artists, genres, moods, or a few reference tracks. Feed.fm's curation team builds a fully licensed station from scratch, refines it with listener data, and brings it back for sign off.
Trainer-curated stations start with a playlist. Instructors provide tracks that represent their sound and Feed.fm fine-tunes it for flow, energy arc, and brand alignment while managing licensing and ongoing optimization. The trainer stays hands-on, the complexity stays with us.
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Station builder
Instructors build their stations directly in Feed.fm's Station Builder, a purpose-built tool designed with fitness workflows in mind.
What instructors can do in the Station Builder:
- Browse and search a catalog filtered by rating, BPM, duration, and genre
- Drag and drop tracks to build the station structure
- See real-time duration calculations so the station lines up with the class length
- Set crossfades between tracks for seamless transitions
- Built in compliance checks
First Play workflow
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"Music is a core pillar of NKO Club. It's a huge part of how my community and I have established our connection, whether through 2000s throwback mixes, mental-health themed rides, intense metal, EDM, or even pop-punk to help them get through a tough class . . . I’m proud of how seamless it has been working with Feed.fm as we navigate creating the best experience for NKO Club members alongside the ever-changing world of music."
Kendall Toole, Founder and CEO of NKO Club™
“It was great to be able to add some of our coaches personal flair to our music selection. It gave us a chance to highlight them while giving the users a special gift too.”
- Clarence Hairston-Bellotti, Director of Content Operations, Tempo
Robust music players
Save development and production time with Feed.fm's pre-built music players and fully customizable music SDKs, which feature intuitive controls like play, pause, skip, like, dislike, and volume adjustments.
Dual-stream integration
With dual-stream technology, there's no need to download a file or edit it into your video, our plug-and-play SDKs handle it all.
Users can adjust the EQ to balance music and content volume independently, achieving the perfect audio mix for every moment.
Indie-label music stations
Julia's version testing with 500x500
As streaming continues to provide platforms for indie-music to gain popularity, we're excited to help you pair these up-and-coming artists and top indie tracks with your content.
Indie-label music stations
Julia's version testing with 500x500
As streaming continues to provide platforms for indie-music to gain popularity, we're excited to help you pair these up-and-coming artists and top indie tracks with your content.
Choice drives higher engagement
- 44% more session time
- 35% more sessions per user
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