Music that moves with the workout

You already have great music powering your platform. First Play takes it further by letting instructors build custom soundtracks that follow every moment of their classes.

Launch a First Play Station

Why First Play?

With radio, every user gets a shuffle-based experience that varies each session, which works really well for some workouts. Our expert Feed.fm curators create top tier radio stations that align with your brand's sonic identity and vibe.

First Play puts your instructors in the driver's seat giving them control over the vibe, sound, and musical timing of each class. The beat drop, the tempo shift, the cooldown track, those moments puts a workout over the top.

Here's what's different:

Instructor-built stations
Sequenced playback on the first play
Feels more like a studio class
Repeat listeners transition to a curated shuffle station

Prove that music works

84% of users say it's important to be able to add music to social content. Launch music features fast, prove the ROI, and be prepared to scale. Feed Clips gives you the foundation to grow without overcommitting upfront.

Launch quickly

See what actually moves the needle

Track how music affects creation, sharing, and retention. 69% of users say they'd pay for premium features that include popular music. Feed Clips gives you the data to connect music to the metrics that matter.

Gain valuable insights

Music is a product lever

Music is more than a licensing problem. The best teams treat music like any other product lever. Test what resonates with your audience, align it with key moments, and surface the stuff that gets people creating and sharing.

Turn it up

Focus on your core product

With Feed Clips you're getting an end-to-end solution that makes it easy to launch, provides valuable insights, and enables you to turn up the dial on engagement and retention, without taking over your roadmap or bogging you down in music administration.

Get started

Simple integration

First Play runs on the same SDK that powers your current radio experience. There's a specific version of the SDK that we recommend using, and our team is available to support the implementation end-to-end.

• No new app build
• No separate licensing process
• Minimal lift for your engineering team

Turn on First Play

TONAL

"The coach-curated stations help make workouts feel like a bigger experience. These stations were paired with programs that were community challenges, so the music added to the whole communal experience. They connect members to coaches and to each other."

Chael Mackinnon, Channel Strategist, Member Engagement at Tonal

Read the full story

Tonal trainer-inspired music Joe Rodonis

Tempo

"It was great to be able to add some of our coaches' personal flair to our music selection. It gave us a chance to highlight them while giving the users a special gift too."

Clarence Hairston-Bellotti, Director of Content Operations, Tempo

Read the Tempo story

Station builder

Instructors build their stations directly in Feed.fm's Station Builder, a purpose-built tool designed with fitness workflows in mind.

What instructors can do in the Station Builder:

Browse and search a catalog filtered by rating, BPM, duration, and genre
Drag and drop tracks to build the station structure
See real-time duration calculations so the station lines up with the class length
Set crossfades between tracks for seamless transitions
Built in compliance checks

Music that moves with the workout

Why First Play?

Here's what's different:

Simple integration

Station builder

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First Play workflow

Ready to see it in action?