Workout music curation

At Feed.fm, we spend a lot of time thinking about data-driven music curation for leading fitness brands. We’re passionate about this work that’s at the heart of our Unified Music System. Over the past decade, we’ve streamed more than 1 billion song plays for business partners such as Tonal, Barry’s X, Hydrow, and Alo Wellness Club.

Our rockstar team of music aficionados crafts personalized mixes that not only boost business metrics but also cater to our clients' unique needs. With our expert curation and in-depth B2B playback analytics, we ensure that every song choice is tailored to engage your audience in just the right way.
Workout music for increased engagement

Getting started with a music strategy

Feed.fm specializes in pinpointing your target market and establishing precise business objectives for how music can benefit both you and your clientele. Let's walk through the journey of choosing the optimal music for your business needs. 

 

Who is listening?

Remember, it’s not about what music you like, it’s about what music will resonate with your customers in the digital environment you are creating for them. Gather as much data as possible about who will be listening to the music.

What does your brand sound like?

The music choices you make contribute to your sonic brand identity, and directly affect how your customers view your overall brand. Is your business clean or explicit? Are there topics or artists that should be prioritized or avoided to align with your mission?

What's the desired outcome?

Understand the purpose of the mix – Does the end consumer need to focus? Push through a tough workout? Relax into a recovery session? Expert music curation can help you program for results.

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Dialing it in: A music strategy built to last

Armed with your brand specifics, Feed.fm applies market-validated best practices to create differentiated music experiences that keep your users engaged with your product. 

In as little as one month, we progress from user research and brand strategy through to regularly recurring optimizations that keep our partners’ music stations fresh and relevant.

A comprehensive music library

Stream nearly all available commercial music alongside your content via the Feed.fm music API. From Top 40 hits to the hottest new releases, classic favorites,  deep cuts, and fresh discoveries, Feed.fm makes getting popular music for apps easy.

*Major-label music available in the US, Canada, Mexico, and Australia. Expertly curated indie-label options available for global audiences.

Explore the mixes
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Fine-tuned intensity

BPM alone doesn't make a great workout mix. Great workout music is all about intensity. Music is assessed in terms of its tempo, intensity, cadence, and bpm (beats per minute) to determine the ideal music station for the activity. For health and wellness companies, this is crucial. HIIT workouts have unique requirements, as do meditation and relaxation. 

Our fitness music packages are built for mid- to high-intensity workouts, with intensity-segmented stations available in our Deluxe and Global options. For brands with more specialized needs, we can precision-curate stations tailored to any intensity range or workout format.
Explore the mixes
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 It's easy to launch music with Feed.fm

In as little as one month, we progress from user research and brand strategy through to regularly recurring optimizations that keep your music stations fresh and relevant.

Ready to turn up the volume on your workout music strategy?

Connect with a Feed.fm music specialist today