Music is shaping the way users connect with digital experiences like never before. Feed.fm makes it easy to amp up your app’s user experience with a custom music strategy.
Bonus insights
Music in sports, health & fitness
This report dives into mobile app users’ preferences and shows how music can help your brand hit its goals. Whether it’s boosting engagement, increasing downloads, or improving retention, discover actionable strategies to make music work for your app and elevate the user experience.
Fitness-focused survey insights
To understand the impact of music on app engagement and user behavior, Feed.fm conducted a comprehensive survey targeting a diverse group of mobile app users across the U.S. Our respondents, aged between 18–55, represent a broad spectrum of individuals who regularly use mobile apps such as fitness and wellness platforms, mobile games, social media, and other entertainment applications. Each participant in this survey uses these apps more than once a month.
The following results give us deep insights into how music influences user experiences, choices, and behaviors as related to fitness and training apps. Additional survey results are found in the Influence of Music report.
Why popular music is a game-changer for fitness apps
When it comes to fitness apps, music isn’t just a nice-to-have—it’s a make-or-break factor for user engagement and satisfaction. The right soundtrack has the power to motivate, energize, and inspire users to keep coming back for more. If your app isn’t delivering the right music experience, you’re missing out on serious opportunities for higher retention and better performance.
Music isn’t just a bonus feature—it’s essential to your users’ motivation and performance, especially in fitness and wellness apps. For fitness pros looking to level up their app’s appeal, integrating a variety of popular music is the key to locking in user loyalty and driving serious engagement.
Workout music
For fitness and wellness apps, music is the secret sauce to user motivation. A staggering 94% of users say music is essential for powering through their workouts, providing the rhythm and energy they need to stay focused and perform at their best. It’s not just about the beat—it’s about driving results.
The right workout music:
- Boosts user motivation and performance
- Enhances the overall workout experience
- Keeps users engaged and coming back
- Strengthens emotional connection with users
- Increases user satisfaction and motivation
- Improves overall app experience
While popular hits are key, variety is what really keeps users coming back: 83% of users love a mix of new and familiar music during their workouts. A dynamic blend of tracks helps to inspire, prevents workout monotony and keeps users engaged long-term. The takeaway? Offering both hits and fresh finds can be the perfect combo to keep users hooked.
- Keeps users engaged with diverse music options
- Enhances long-term motivation and retention
- Delivers a fresh, dynamic user experience
Motivate fitness app users with popular music that drives engagement.
Transform your app with music that users know and love!
Sweet emotions
Hop back over to the Influence of Music survey report for more on music’s impact on emotional well-being. ICYMI over 73% of users reported that music improves their emotional state.
Finding the right functional music for any wellness application.
Feed.fm specialized in delivering the right music to the right person at the right time. The specific parameters that go into creating and curating science-backed music depend on whether it is intended to support functions like relaxation, sleep, focus, or athletic performance.
Expert curation is critical when it comes to translating the ideal ranges for functional music’s rhythm, tone, bpm, and other qualities into delivering the right music to the right person at the right time. Learn more about Feed.fm's science-backed approach to music solutions.
Get personal
The Influence of Music survey report covers all the data around music selection and personalization. TLDR: Giving users control over their music choices provides for a more personalized experience and keeps them coming back.
When it comes to fitness experiences, people want options
With 56.2% of users preferring to choose their own workout music, it's important to offer curated selections. Half of users want you to program the music that best fits the workout and half want to be able to choose. How do you please both cohorts?
By offering a music menu you are able to provide both a curated selection of tracks and the power to choose which genre or mood-based playlist resonates with them at that time.
ICYMI nearly all users (93%) are willing to provide their genre preferences in exchange for a more tailored music experience. Offering a simple music menu or survey in your onboarding process is a great way to get to know your audience better, and offer them a more custom experience in your app.
Enhance your app's appeal: Harness the power of personalized music options to captivate users.
Enhance user experience, increase downloads, and heighten engagement by empowering users to choose their own soundtracks!
Looking for more resources?
Music drives tangible results for fitness and wellness businesses, and at Feed.fm we’re obsessed with understanding that impact. Check out some of the work we've done with experts in sports performance and music for wellness.
Only Feed.fm has the ability to analyze hundreds of millions of song plays from across the world’s leading fitness and wellness apps to deliver you the freshest trends and insights.
The right music drives real results.
