B2C digital subscription businesses across fitness, wellness, health, or entertainment with a connected device, website, or app.

Feed.fm's analysis of over 8 million mobile app and connected device users revealed that those who listened to in-app music had sessions 3.2x longer and a 1.7x increase in user retention compared to users who didn't. This underscores that incorporating popular music not only encourages more frequent app usage and deeper engagement but also enhances user loyalty over time, as evidenced by higher subscription renewal rates.

Learn more about the ROI of music

American Eagle Outfitters wanted to drive traffic and engagement in their app without having to offer discounts. In just 60 days, AEO saw increases in all core KPIs among users that engaged with radio:

• 216% increase in session times.
• 144% Day 30 retention.
• 235% order conversion lift.

The Golden State Warriors wanted to increase fan engagement during playoffs, develop a rich partner experience for JBL/Harman, and gain insights into fan music preferences.

• 81% improvement in session time through music optimization.
• Millions of brand impressions for JBL partnership.

Future users selecting a Feed.fm curated music station for their workouts clock in 3.3x longer session times.

Sworkit increased D90 retention by 2.5x with an integrated music experience.

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If you want to continually strengthen engagement with customers, music is one of the best forms of content to leverage.

Music is a key ingredient in our most engaging experiences because our brain is wired to respond to music. It has the power to change our mood. 

Music-led growth is why brands like Fortnite, TikTok, Meta, and Twitch have invested millions in licensing and curating music from popular (and trending) artists into their digital experiences. 

When it comes to driving engagement with music, not just any playlist will do. 

The best functional music strategies offer carefully curated soundtracks that best represent your brand while effectively supporting the end user’s goals and overall experience. The qualities of the music are often more important than the category or genre.

• Who’s listening, where and how are they interacting with the music, and what actions do you want them to take? Remember, it’s not about what music you like, it’s about what music will resonate with your customers in the digital environment you are creating for them.
   
• Do you need popular music or will royalty-free music work for your application?  Depending on your digital experience, it may be possible to find both royalty-free and popular commercial music that could fit the bill. The art is in putting the available options together in a way that meets your audience’s needs and your brand’s budget. 
  
  
• Do you want your music to be instantly recognizable or more of a music discovery experience? When your preferred experience calls for major-label music, will your audience be best served by hearing today’s hits, throwback favorites, the freshest up-and-coming chart climbers, or a combination of these?

If you’ve ever tried to license music for your app or device, you know how complicated it can be. The rights to a single song are often split between different labels, songwriters, and publishers, each requiring separate agreements. It’s a mess of legal red tape that can stall your project and drain your resources.

Even if you figure out licensing. . .you still need a streaming system. Let's say you hire an attorney experienced in music licensing, navigate three years of negotiations with multiple rightsholders, and pay the upfront advances to get access to the music.  You are now sitting on a very expensive set of music files and are tasked with figuring out how you are going to integrate the music into your product and manage compliance, reporting, and payments.

Before unified music systems like Feed.fm, music was often a hill too steep to climb.

The Feed.fm UMS brings together all of the content, technology, and services that businesses need to deliver music experiences.

You don't even have to think about licensing with access to pre-cleared music collections featuring everything from major-label hits and indie gems to royalty-free tracks, functional audio, and soundscapes. 

Reclaim your roadmap with a robust CMS.  Music APIs and plug-and-play SDKs are built to provide a seamless listening experience on any platform.

Say goodbye to endless searches for the right music. With the expertise of professional music curators, personalization algorithms, and data-driven selection, UMS eliminates any confusion in music selection and provides valuable data and insights to drive faster product growth.

When choosing a music API for your business, the Spotify API or Apple Music API may come to mind, but it’s important to realize the models of their APIs aren’t meant for apps looking to commercialize the use of music, and they require users to have a third party account often taking them out of your app experience for music and taking away your ability to own the music experience as well as the listening data that it generates. Instead, you need a white-label music API that’s built for businesses.

The Feed.fm unified music system is built around a bespoke music API designed with businesses in mind. It is one of the very few services of its kind on the market, crafted to deal with all aspects of in-app streaming including curation, formatting, and managing complex regulations that apply to commercial use. Alongside providing full indemnification, our service is custom-tailored to your individual business needs and your unique platform.