Voices Behind the Music: A Podcast Series from Feed Media Group

Behind every favorite artist, song, or lyric, is a story you've never heard. Music is highly personal, and our experiences with it shape our memories, thoughts, and desires. So much goes into every note and lyric behind the scenes, which is why we’re bringing you Voices Behind the Music to share untold music business tales. Our guests range from artists, producers, and managers to tech creators and more, each sharing their unique past experiences, current projects, and visions for the future.

Voices Behind The Music is presented by Feed Media Group (FMG), the leading B2B music licensing platform, and hosted by Jeff Yasuda, CEO.

Here at Feed Media Group we count ourselves lucky to work in the vibrant, entertaining, and always creative music industry. As co-founder and CEO, I’ve come to learn that behind every favorite artist, song, or lyric, is a story you've never heard. In Voices Behind the Music we delve much deeper than the frontman you hear on the album, or the guitarist you see on stage. People from all aspects of the music industry work together to make the business what it is—and they are often some of the busiest, nicest, funniest, and smartest people out there.

I hope you’ll join me as I sit down with some of my favorite voices behind the music, and hear their insider stories about what makes the music industry so exciting. 

Jeff Yasuda
Co-founder and CEO, Feed Media Group




Decentralizing Music Streaming and Web3 with Roneil Rumberg

Where crypto and music intersect, you can find Roneil Rumburg. This week’s guest sat down with Jeff to help explain the benefits of a decentralized Web3 streaming platform. You’ll learn why this is beneficial to artists, and understand a bit more about how digital currency can open up a world of possibilities.



From Hollywood to Bollywood Composing with Rianjali Bhowmick

Imagine putting out a song on Soundcloud and getting discovered by one of the biggest composers of all time. Well, that’s what happened to our guest Rianjali Bhowmick. Her story of getting discovered is truly magical, but as she talks to Jeff about it, her life wasn’t always that way! In fact, it came at a really difficult time for her. 

Fast forward and her career has launched to include singing at Citifield, performing with Bono, composing for Netflix, and so much more. Learn all about what her journey was like and her awesome outlook on creating work.


How Music Enhances Exercise with Professor Karageorghis

Have you ever wondered why working out is so much better with music? Why does music affect us this way? What happens in the brain? Well, wonder no more, because Professor Costas Karageorghis is here to explain it! He discusses different aspects of his research, his projections for innovations in music and fitness, and why he is such a lover of jazz music.  


The Evolution of Music Curation with Saidah Blount

Have you ever wondered how your favorite playlist was made? Do you miss the days of mixtapes? Join us on this nostalgic journey with Saidah Blount to learn why music discovery is so important, how human curation provides warmth that technology simply cannot, and why context is so important to content.


Creator Economy Empowerment and Music Tech with Molly Neuman

Have you ever wondered how artists get paid for their work? When one song has multiple musicians, producers, etc. how are royalties paid?  Jeff is joined by Molly Neuman to help us understand how music publishing can be done to benefit creators.


Fitness music and sonic branding with Teff Martinez

Have you ever thought about how important music is during your workout? Learn why this is true, and why the sound of a business is so important to its success in this exciting conversation with Teff Martinez!


Authentic music marketing for brands with Geoff Cottrill

Have you ever thought about how music enhances marketing? Why do brands so popularly partner with artists, and how can they do it best? Here to share his take on marketing with music is Geoff Cottrrill. Learn how he started the Rubber Tracks initiative at Converse to support emerging artists, the story behind Starbucks CDs, and the time Paul McCartney showed him baby pictures of his daughter Beatrice!



Episode 7

Pivoting From Tech Executive to Musician through Augmented Reality with Vivek Agrawal

Have you ever attended a concert in Augmented Reality? Vivek Agrawal shares his amazing journey from tech executive to musician. He has spent the past several years completing his debut album and developing mixed reality experiences to showcase his music and elevate the music listening experience.

Episode 6

Taking Chances and Touring the World in a Female Punk Band with Maureen Herman

Jeff Yasuda sits down with Maureen Herman to discuss how she started touring the world with the female punk band Babes in Toyland. She reveals stories of how her brother got his hand stuck in a pasta machine and how she started living in Tom Morello’s grandparents' house. 

Episode 5

Discovering Maroon 5, Developing Hot Artists, and Dinner with Stars with David Boxenbaum

Have you ever wondered how managers and producers find the next biggest star? David Boxenbaum breaks it down and discusses how he discovered several platinum acts, including Maroon 5. David Boxenbaum is the CEO of Newport Media Advisors, providing strategy consulting services to technology companies in media and entertainment. 

Episode 4

The Intersection of Music, Tech, and Finance with Sun Jen Yung

Sun is a Partner and Head of Digital Media at Nfluence Partners. She has a passion for the music industry and has sold music tech companies to Facebook, YouTube/Google, SESAC, SOCAN, and Spotify, amongst others.  With her expertise in investment banking, Sun offers fantastic advice to music startups and entrepreneurs on getting their businesses funded.  


Episode 3

Touring with Fleetwood Mac, Debuting Original Music, and Music Career Advice with Taku Hirano

From touring with Whitney Houston to booking the Fleetwood Mac tour by subbing for Stevie Nicks, Taku Hirano has played with some of the absolute greats. His skills as a drummer are unmatched and have led him to have one of the most interesting and exciting performance careers. He recently released his debut album of original music and is heading out on tour this month!

Episode 2

Predicting Music Trends, Understanding Crypto for Artists, and Deconstructing In-Game Concerts with Cherie Hu

Does the world of NFTs, crypto, and web3 confuse you? Well, award-winning researcher and entrepreneur Cherie Hu sheds light on the world of social tokens in music. Learn why digital collectibles are on the rise and how artists can code their own economics around their creative work.

Episode 1

Finding Funk, Mastering Sound, and Reviving Vinyl with Eddie Roberts

Jeff Yasuda speaks with Eddie Roberts about how he discovered jazz through record sleeves, his international performance career as a funk guitarist, the music discovery platform he created called Color Red, and why he was pressing vinyl during the pandemic.