The right workout music improves retention and ROI
Seamless workout music integration is one of the most effective techniques for achieving sustained fitness app engagement. Fitness app members who listen to integrated workout music outperform the non-music listeners across all core engagement KPIs (3.2x more time spent in app, 1.7x more likely to return the next quarter).*
Find out how to select the right music to drive real results in the Guide to Music Curation for Fitness.
* Feed.Fm proprietary data 2022
Why does it work?
Most people know intuitively that music is a motivator. And, there is an increasing body of research that shows music is performance-enhancing when paired with fitness. Music distracts from fatigue sensations, and athletes need less oxygen to do the same work. Pairing music and workouts delivers even stronger results when movements are synchronized to the music’s tempo.
And, not just any music will do . . .
Why does it work?
Most people know intuitively that music is a motivator. And, there is an increasing body of research that shows music is performance-enhancing when paired with fitness. Music distracts from fatigue sensations, and athletes need less oxygen to do the same work. Pairing music and workouts delivers even stronger results when movements are synchronized to the music’s tempo.
And, not just any music will do . . .
How Feed.fm makes music easy:
Expert Curation
Comprehensive Library
Licensing + Indemnification
Seamless Integration
Feed.fm makes music easy.
Expert Curation
Comprehensive Library
