Workout Music Improves Retention and ROI
Seamless workout music integration is one of the most effective techniques for achieving sustained fitness app engagement. Fitness app members that listen to integrated workout music outperform the non-music listeners across all core engagement KPIs (4x more time spent in app, 2.2x more likely to return the next month, 3x more likely to return in a quarter).*
How much is a customer worth to you? Feed.fm is a retention and revenue driver, not a cost center. Let’s talk about churn and we’ll walk you through our ROI calculator.
Read more in our Guide to Engagement, Retention and ROI for Mobile Apps
* Feed.Fm, LTV Impact Analysis, Fitness Vertical, 2019
Why Does it Work?
Most people know intuitively that workout music is a motivator. There is also an increasing body of research that shows music is performance enhancing when paired with workouts. Music distracts from fatigue sensations and athletes need less oxygen to do the same work. Even greater results are realized when movements are synchronized to the music’s tempo. The right soundtrack drives better performance, better results, and happier members.
The Right Music at the Right Time
Expert curation (algorithms + humans) and music synched to coaching cues ensure a quality experience.
BPM, genre, or workout-specific mixes based on access to all popular music - not just a single label.
Simple SDK embeds into your app and toolkit allows you to customize as little or as much as you want.
Music preference and impact on core KPIs are built into your dashboard.